PERFORMA

The KBA-Grafitec expedited to Turkey another KBA Performa 74 machine in the middle of January. Already, this is the seventeenth printing machine of the SRB2 format sold by Grafitec on the Turkish market since cooperation was established with the Mat Group distribution company. The printshop of the Mega Matbaa company has become the owner of a KBA Performa 74-5. The same machine was also installed in the Onur offset printshop in Ankara in the middle of January.

In the SRB2 format, KBA-Grafitec has taken the second place on the Turkish market between the global producers which is surely an excellent result after just three years of cooperation with the Mat Group. The Mat Group has ranked among the most successful representatives of KBA-Grafitec since the very beginning. It is the increasing quality of the KBA Performa printing machines that is behind the success of the Dobruška printing machine production, as well as the sales and service team of the Mat Group along with the positive development of the Turkish economy.    

Today, Turkey is one of the fastest developing OECD countries, which is currently undergoing the process of drawing closer to European Union. This years GDP is expected to increase by five percent. The rapidly growing export which started in 2003 is also characteristic of the Turkish economy. The dynamic development is supported by 73 million, predominately young inhabitants. KBA-Grafitec ranks among those global producers of printing machines who anticipated the rapid development of the graphic art industry in Turkey.

Printing machine KBA Performa 74-5 in printshop TEZER, IZMIR

Besides the industrial sectors the Turkish graphic art industry, especially the medium and large printshops, are undergoing an investment boom. This industry comprises of approximately 13,000 printshops. Around 500 of these printshops can be placed into the large company category which is the category that most often makes investment into the purchase of machinery in the SRB1 format. Straight behind the SRB1 format, the market created a strong demand for the printing machines of the SRB2 format and in which the KBA-Grafitec machines have worked their way up to the second position on the market. Strong competition is running among the suppliers of printing technology and expendable supplies and this is where the top producers are emerging. The demand of the Turkish printshops for machines equipped with the perfector and the in-line varnishing is increasing. Due to the innovation of the KBA Performa 74 printing machines which lately have been focused on the varnishing and printing with the perfector, KBA-Grafitec is meeting the interest of the Polygraphic companies including those on the Turkish market.

The Mat Group is planning an increase in the sales volume of the Performa printing machines by 30 to 40 % in the 2007 year. The Mat Group is one of the leaders on the Turkish graphic art industry market. They have been providing their service to the printshops for over 35 years now. They employ 170 specialists and have branches across the entire country. The company is famous on the Turkish market for the high level of service provided 24 hours a day, 7 days a week. The company headquarters is located in Istanbul. The Mat Group has a planned turnover of 68 million USD for the 2007 year. In addition to continuing with the expansion of the supply of the KBA Performa printing machines of the SRB2 format, the Mat Group company will also be focussing on sales of the KBA Performa 66 machines of the SRA2 format this year.

Entering into a contract for sales representation with the Mat Group company has been one of the significant successes of the KBA-Grafitec sales policy. The KBA Performa 74 printing machines have won, with the help of the specialists from the Mat Group, excellent prestige on the Turkish market in just a short period of time.